<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
    <url>
    <loc>https://thesportspress.com/sports-business/cubs-y-nationals-cuestionan-registro-de-la-marca-the-w-de-la-wnba</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T18:01:47+00:00</news:publication_date>
      <news:title>Cubs y Nationals cuestionan registro de la marca “The W” de la WNBA</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/elevate-nombra-a-mike-kitts-como-presidente-global-de-ventas-y-soluciones</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T18:00:00+00:00</news:publication_date>
      <news:title>Elevate nombra a Mike Kitts como presidente global de ventas y soluciones</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/tribunal-estatal-ordena-a-kalshi-cesar-apuestas-deportivas-y-otros-tipos-de-juegos-de-azar</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T17:13:14+00:00</news:publication_date>
      <news:title>Tribunal estatal ordena a Kalshi cesar apuestas deportivas y otros tipos de juegos de azar</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-evolucion-del-merchandising-en-deportes-femeninos-impulsa-nuevas-oportunidades-comerciales</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T17:00:58+00:00</news:publication_date>
      <news:title>La evolución del merchandising en deportes femeninos impulsa nuevas oportunidades comerciales</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/guias/que-es-el-modelo-de-ingresos-de-una-liga-deportiva-y-como-se-estructura</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T16:00:01+00:00</news:publication_date>
      <news:title>Qué es el modelo de ingresos de una liga deportiva y cómo se estructura</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/jeff-bezos-y-grupo-de-inversores-adquieren-participacion-minoritaria-en-liverpool-con-valoracion-superior-a-7-mil-millones</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T16:00:00+00:00</news:publication_date>
      <news:title>Jeff Bezos y grupo de inversores adquieren participación minoritaria en Liverpool con valoración superior a $7 mil millones</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/boston-red-sox-trasladan-oficinas-a-un-edificio-cercano-a-fenway-park</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T15:32:04+00:00</news:publication_date>
      <news:title>Boston Red Sox trasladan oficinas a un edificio cercano a Fenway Park</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-venta-rapida-de-los-lakers-por-125-mil-millones-de-dolares-marca-un-nuevo-record-en-inversion-deportiva-en-eeuu</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T14:47:35+00:00</news:publication_date>
      <news:title>La venta rápida de los Lakers por 12,5 mil millones de dólares marca un nuevo récord en inversión deportiva en EE.UU.</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/dolby-impulsa-transmisiones-personalizadas-con-tecnologia-aplicada-en-los-seahawks</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T14:05:21+00:00</news:publication_date>
      <news:title>Dolby impulsa transmisiones personalizadas con tecnología aplicada en los Seahawks</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/finaliza-la-renovacion-de-mt-bank-stadium-tras-inversion-de-450-millones-de-dolares</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T13:40:52+00:00</news:publication_date>
      <news:title>Finaliza la renovación de M&amp;T Bank Stadium tras inversión de 450 millones de dólares</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/crisis-y-division-en-fifa-tras-el-intento-fallido-de-vender-participacion-en-el-mundial</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T13:29:01+00:00</news:publication_date>
      <news:title>Crisis y división en FIFA tras el intento fallido de vender participación en el Mundial</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/bears-consolidan-planes-de-estadio-en-indiana-y-dejan-en-segundo-plano-propuesta-en-illinois</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T12:22:03+00:00</news:publication_date>
      <news:title>Bears consolidan planes de estadio en Indiana y dejan en segundo plano propuesta en Illinois</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/mlb-combina-nostalgia-y-tecnologia-en-el-partido-field-of-dreams-con-26-miembros-del-salon-de-la-fama</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T12:10:21+00:00</news:publication_date>
      <news:title>MLB combina nostalgia y tecnología en el partido Field of Dreams con 26 miembros del Salón de la Fama</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/la-nfl-mantiene-su-alianza-con-fox-y-cbs-pese-a-conversaciones-sobre-derechos-despues-de-2029</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T11:55:00+00:00</news:publication_date>
      <news:title>La NFL mantiene su alianza con Fox y CBS pese a conversaciones sobre derechos después de 2029</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-nfl-impulsa-contenido-con-parejas-de-jugadores-para-atraer-a-audiencias-femeninas</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T11:00:00+00:00</news:publication_date>
      <news:title>La NFL impulsa contenido con parejas de jugadores para atraer a audiencias femeninas</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/west-ham-avanza-en-la-contratacion-de-arne-engels-por-cerca-de-22-millones</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T10:26:53+00:00</news:publication_date>
      <news:title>West Ham avanza en la contratación de Arne Engels por cerca de £22 millones</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/jleague-impulsa-su-estrategia-de-patrocinio-internacional-con-img</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T08:30:00+00:00</news:publication_date>
      <news:title>J.League impulsa su estrategia de patrocinio internacional con IMG</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/guias/que-es-la-expansion-de-una-liga-y-como-se-determina-la-expansion-fee</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T08:00:02+00:00</news:publication_date>
      <news:title>Qué es la expansión de una liga y cómo se determina la expansion fee</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/opciones-de-streaming-para-seguir-la-ronda-de-128-del-western-southern-open-masculino</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T07:45:00+00:00</news:publication_date>
      <news:title>Opciones de streaming para seguir la ronda de 128 del Western &amp; Southern Open masculino</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/opciones-de-streaming-para-seguir-la-ronda-inicial-femenina-del-western-southern-open</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T07:45:00+00:00</news:publication_date>
      <news:title>Opciones de streaming para seguir la ronda inicial femenina del Western &amp; Southern Open</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/el-ipc-del-deporte-crece-un-21-en-julio-y-encadena-tres-meses-por-encima-del-2</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T07:37:59+00:00</news:publication_date>
      <news:title>El IPC del deporte crece un 2,1% en julio y encadena tres meses por encima del 2%</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/newcastle-busca-refuerzos-experimentados-y-gestiona-su-posicion-financiera-para-la-proxima-temporada</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T04:26:48+00:00</news:publication_date>
      <news:title>Newcastle busca refuerzos experimentados y gestiona su posición financiera para la próxima temporada</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/chelsea-fija-plazo-para-vender-a-enzo-fernandez-con-oferta-minima-de-120-millones-de-libras</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T04:10:44+00:00</news:publication_date>
      <news:title>Chelsea fija plazo para vender a Enzo Fernandez con oferta mínima de 120 millones de libras</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/southampton-enfrenta-sanciones-y-su-tecnico-tonda-eckert-es-acusado-tras-escandalo-de-espionaje</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T04:08:54+00:00</news:publication_date>
      <news:title>Southampton enfrenta sanciones y su técnico Tonda Eckert es acusado tras escándalo de espionaje</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/universidad-de-texas-opta-por-no-vender-espacios-publicitarios-en-sus-uniformes-mientras-el-mercado-se-consolida</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T04:01:00+00:00</news:publication_date>
      <news:title>Universidad de Texas opta por no vender espacios publicitarios en sus uniformes mientras el mercado se consolida</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/mlb-concreto-con-exito-su-tercer-field-of-dreams-pese-a-la-lluvia-y-gano-relevancia-en-postemporada</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T02:36:41+00:00</news:publication_date>
      <news:title>MLB concretó con éxito su tercer Field of Dreams pese a la lluvia y ganó relevancia en postemporada</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/seattle-seahawks-buscan-firmar-al-ex-cornerback-de-detroit-lions-terrion-arnold-pese-a-sus-problemas-legales</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T02:26:37+00:00</news:publication_date>
      <news:title>Seattle Seahawks buscan firmar al ex cornerback de Detroit Lions, Terrion Arnold, pese a sus problemas legales</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/tony-gonsolin-firma-con-kansas-city-royals-tras-paso-por-dodgers-y-lesiones-repetidas</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T00:13:52+00:00</news:publication_date>
      <news:title>Tony Gonsolin firma con Kansas City Royals tras paso por Dodgers y lesiones repetidas</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/bradley-beal-renueva-con-los-angeles-clippers-por-dos-anos-y-132-millones-de-dolares</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T00:13:00+00:00</news:publication_date>
      <news:title>Bradley Beal renueva con Los Angeles Clippers por dos años y 13,2 millones de dólares</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/guias/como-calcular-el-valor-de-una-marca-deportiva-metodos-y-factores-clave</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-14T00:00:01+00:00</news:publication_date>
      <news:title>Cómo calcular el valor de una marca deportiva: métodos y factores clave</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/telemundo-negocia-acuerdo-trianual-para-transmitir-la-serie-a-en-espanol</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T23:09:57+00:00</news:publication_date>
      <news:title>Telemundo negocia acuerdo trianual para transmitir la Serie A en español</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/lakers-sixers-knicks-y-spurs-lideran-la-lista-de-partidos-nacionales-para-la-nba-2026-27</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T21:12:48+00:00</news:publication_date>
      <news:title>Lakers, Sixers, Knicks y Spurs lideran la lista de partidos nacionales para la NBA 2026-27</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-nfl-mantiene-en-pausa-sus-negociaciones-clave-mientras-avanzan-pocos-movimientos-estrategicos</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T21:07:02+00:00</news:publication_date>
      <news:title>La NFL mantiene en pausa sus negociaciones clave mientras avanzan pocos movimientos estratégicos</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/mercado/el-ultimo-ano-del-contrato-de-brandon-clarke-con-la-nba-fue-anulado-tras-su-fallecimiento</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T21:04:40+00:00</news:publication_date>
      <news:title>El último año del contrato de Brandon Clarke con la NBA fue anulado tras su fallecimiento</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/underdog-enfrenta-demanda-de-aristotle-tras-acuerdo-con-ig-group</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T20:56:49+00:00</news:publication_date>
      <news:title>Underdog enfrenta demanda de Aristotle tras acuerdo con IG Group</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-nba-asigna-record-de-partidos-nacionales-a-lebron-wemby-y-los-knicks-para-la-temporada-2026-27</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T20:40:07+00:00</news:publication_date>
      <news:title>La NBA asigna récord de partidos nacionales a LeBron, Wemby y los Knicks para la temporada 2026-27</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/league-one-volleyball-refuerza-su-expansion-con-asesoria-de-inner-circle-sports</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T19:09:11+00:00</news:publication_date>
      <news:title>League One Volleyball refuerza su expansión con asesoría de Inner Circle Sports</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/jayden-daniels-inicia-disputa-con-lsu-por-uso-de-su-numero-y-derechos-nil</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T19:07:17+00:00</news:publication_date>
      <news:title>Jayden Daniels inicia disputa con LSU por uso de su número y derechos NIL</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/liv-golf-no-confirma-detalles-de-la-conclusion-de-su-temporada-2026-amid-cancelaciones-y-cambios</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T19:01:22+00:00</news:publication_date>
      <news:title>LIV Golf no confirma detalles de la conclusión de su temporada 2026 amid cancelaciones y cambios</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/terrell-owens-relata-como-perdio-su-fortuna-tras-confiar-en-sus-manejadores-financieros</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T18:54:18+00:00</news:publication_date>
      <news:title>Terrell Owens relata cómo perdió su fortuna tras confiar en sus manejadores financieros</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/portland-aprueba-120-millones-para-renovacion-del-moda-center-como-parte-de-un-compromiso-de-586-millones</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T17:57:35+00:00</news:publication_date>
      <news:title>Portland aprueba $120 millones para renovación del Moda Center como parte de un compromiso de $586 millones</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-tech/steve-smith-reconoce-que-la-tecnologia-lo-salvo-tras-revision-que-no-detecto-el-nick</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T17:40:00+00:00</news:publication_date>
      <news:title>Steve Smith reconoce que la tecnología lo salvó tras revisión que no detectó el nick</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-venta-de-los-lakers-por-125-mil-millones-de-dolares-marca-un-record-en-el-deporte</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T17:31:22+00:00</news:publication_date>
      <news:title>La venta de los Lakers por 12,5 mil millones de dólares marca un récord en el deporte</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/el-campeonato-de-los-knicks-impulsa-en-67-millones-los-ingresos-de-msg-sports</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T17:09:39+00:00</news:publication_date>
      <news:title>El campeonato de los Knicks impulsa en 67 millones los ingresos de MSG Sports</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-tech/shoot-360-combina-tecnologia-y-datos-para-revolucionar-el-entrenamiento-de-baloncesto</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T16:54:10+00:00</news:publication_date>
      <news:title>Shoot 360 combina tecnología y datos para revolucionar el entrenamiento de baloncesto</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/los-senators-avanzan-en-la-compra-de-terrenos-en-lebreton-flats-para-su-nueva-sede</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T16:27:38+00:00</news:publication_date>
      <news:title>Los Senators avanzan en la compra de terrenos en LeBreton Flats para su nueva sede</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/espn-amplia-su-presencia-en-la-pretemporada-de-la-nfl-tras-acuerdo-de-participacion-accionaria</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T16:19:47+00:00</news:publication_date>
      <news:title>ESPN amplía su presencia en la pretemporada de la NFL tras acuerdo de participación accionaria</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/guias/como-funciona-el-merchandising-oficial-de-un-club-deportivo</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T16:00:01+00:00</news:publication_date>
      <news:title>Cómo funciona el merchandising oficial de un club deportivo</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/jimmy-traina-sal-licata-y-john-jastremski-se-integran-a-nueva-startup-de-medios-deportivos</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T15:58:57+00:00</news:publication_date>
      <news:title>Jimmy Traina, Sal Licata y John Jastremski se integran a nueva startup de medios deportivos</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/illinois-cierra-un-patrocinio-de-30-millones-con-busey-bank-que-incluye-parches-en-camisetas-y-beneficios-para-atletas</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T15:38:01+00:00</news:publication_date>
      <news:title>Illinois cierra un patrocinio de $30 millones con Busey Bank que incluye parches en camisetas y beneficios para atletas</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/fuse-mena-fortalece-su-equipo-con-un-nuevo-directivo-para-impulsar-el-crecimiento-en-alianzas-deportivas</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T15:06:09+00:00</news:publication_date>
      <news:title>Fuse MENA fortalece su equipo con un nuevo directivo para impulsar el crecimiento en alianzas deportivas</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/emergentes/confirmados-los-mejores-jugadores-para-el-comunidad-de-madrid-premier-padel-p1-by-oysho</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T14:58:29+00:00</news:publication_date>
      <news:title>Confirmados los mejores jugadores para el Comunidad de Madrid Premier Padel P1 by Oysho</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/mark-walter-vende-a-los-lakers-tras-menos-de-un-ano-con-la-franquicia</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T14:13:29+00:00</news:publication_date>
      <news:title>Mark Walter vende a los Lakers tras menos de un año con la franquicia</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/modern-woodmen-field-implementa-tecnologia-de-mlb-con-sistema-automatizado-de-bolas-y-strikes</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T14:00:00+00:00</news:publication_date>
      <news:title>Modern Woodmen Field implementa tecnología de MLB con sistema automatizado de bolas y strikes</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-venta-de-los-lakers-eleva-el-valor-de-msg-sports-tras-record-en-ingresos-de-los-knicks</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T13:50:10+00:00</news:publication_date>
      <news:title>La venta de los Lakers eleva el valor de MSG Sports tras récord en ingresos de los Knicks</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/the-wall-street-journal-avanza-en-fichajes-clave-para-su-nueva-vertical-de-negocio-deportivo</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T13:18:15+00:00</news:publication_date>
      <news:title>The Wall Street Journal avanza en fichajes clave para su nueva vertical de negocio deportivo</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/formula-e-acuerda-con-disney-un-streaming-global-para-ampliar-su-alcance-mundial</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T13:14:24+00:00</news:publication_date>
      <news:title>Formula E acuerda con Disney+ un streaming global para ampliar su alcance mundial</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/fuse-nombra-a-freddy-farhat-como-senior-director-de-alianzas-deportivas-en-mena</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T13:05:49+00:00</news:publication_date>
      <news:title>Fuse nombra a Freddy Farhat como Senior Director de Alianzas Deportivas en MENA</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/thurman-thomas-destaca-el-papel-de-su-empresa-en-el-nuevo-estadio-de-los-bills</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T13:00:24+00:00</news:publication_date>
      <news:title>Thurman Thomas destaca el papel de su empresa en el nuevo estadio de los Bills</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-tech/xbotgo-amplia-su-presencia-en-estados-unidos-con-mas-de-220-puntos-de-venta-en-best-buy</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T12:00:00+00:00</news:publication_date>
      <news:title>XbotGo amplía su presencia en Estados Unidos con más de 220 puntos de venta en Best Buy</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/cardvault-de-tom-brady-recibe-inversiones-de-figuras-del-deporte-y-la-musica</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T12:00:00+00:00</news:publication_date>
      <news:title>CardVault de Tom Brady recibe inversiones de figuras del deporte y la música</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-fecha-de-venta-de-los-lakers-definira-la-carga-fiscal-de-mark-walter</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T11:55:00+00:00</news:publication_date>
      <news:title>La fecha de venta de los Lakers definirá la carga fiscal de Mark Walter</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/loughborough-university-y-havas-play-impulsan-talento-para-abordar-la-crisis-neets-en-marketing-deportivo</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T11:18:00+00:00</news:publication_date>
      <news:title>Loughborough University y Havas Play impulsan talento para abordar la crisis Neets en marketing deportivo</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-tech/mas-de-110-empresas-presentan-innovaciones-en-tecnologia-al-aire-libre-en-showstoppers-ifa-2026</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T11:00:00+00:00</news:publication_date>
      <news:title>Más de 110 empresas presentan innovaciones en tecnología al aire libre en ShowStoppers IFA 2026</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/varsity-brands-destaca-el-respaldo-de-kkr-y-avanza-en-expansion-pese-a-controversias-legales</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T10:01:00+00:00</news:publication_date>
      <news:title>Varsity Brands destaca el respaldo de KKR y avanza en expansión pese a controversias legales</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/el-perro-de-kirk-herbstreit-firma-un-acuerdo-de-nil-con-hertz-como-pronosticador-de-futbol-americano-universitario</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T10:00:46+00:00</news:publication_date>
      <news:title>El perro de Kirk Herbstreit firma un acuerdo de NIL con Hertz como pronosticador de fútbol americano universitario</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/venta-de-los-lakers-por-125-mil-millones-de-dolares-abre-interrogantes-en-el-sector-deportivo</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T09:55:00+00:00</news:publication_date>
      <news:title>Venta de los Lakers por 12,5 mil millones de dólares abre interrogantes en el sector deportivo</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/opciones-para-seguir-el-partido-pirates-vs-marlins-por-tv-y-streaming-el-13-de-agosto</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T09:13:58+00:00</news:publication_date>
      <news:title>Opciones para seguir el partido Pirates vs. Marlins por TV y streaming el 13 de agosto</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/guias/que-es-el-sports-marketing-y-que-disciplinas-abarca</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T08:00:01+00:00</news:publication_date>
      <news:title>Qué es el sports marketing y qué disciplinas abarca</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/opciones-de-streaming-para-seguir-la-primera-ronda-del-fedex-st-jude-championship-2026</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T06:13:00+00:00</news:publication_date>
      <news:title>Opciones de streaming para seguir la primera ronda del FedEx St. Jude Championship 2026</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/fuse-mena-nombra-a-freddy-farhat-para-potenciar-alianzas-deportivas-en-la-region</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T06:03:14+00:00</news:publication_date>
      <news:title>Fuse MENA nombra a Freddy Farhat para potenciar alianzas deportivas en la región</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/mark-walter-mantiene-la-propiedad-de-dodgers-tras-la-venta-de-los-lakers-por-125-mil-millones</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T02:08:33+00:00</news:publication_date>
      <news:title>Mark Walter mantiene la propiedad de Dodgers tras la venta de los Lakers por 12.5 mil millones</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-venta-de-los-lakers-no-afecta-la-propiedad-y-el-proyecto-de-los-dodgers-con-ohtani</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T00:36:28+00:00</news:publication_date>
      <news:title>La venta de los Lakers no afecta la propiedad y el proyecto de los Dodgers con Ohtani</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/gran-premio-de-mexico-fortalece-su-area-de-marketing-con-nuevo-cmo-rumbo-a-2028</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T00:35:29+00:00</news:publication_date>
      <news:title>Gran Premio de México fortalece su área de marketing con nuevo CMO rumbo a 2028</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/guias/que-funciones-desempena-un-ceo-en-un-club-deportivo-profesional</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-13T00:00:01+00:00</news:publication_date>
      <news:title>Qué funciones desempeña un CEO en un club deportivo profesional</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-tech/inventor-tecnologico-organiza-campamentos-con-leyendas-de-la-nfl-en-north-okanagan-shuswap</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T23:27:32+00:00</news:publication_date>
      <news:title>Inventor tecnológico organiza campamentos con leyendas de la NFL en North Okanagan-Shuswap</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-tech/la-wta-inicia-pruebas-geneticas-para-confirmar-sexo-biologico-en-el-torneo-de-cincinnati</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T23:20:05+00:00</news:publication_date>
      <news:title>La WTA inicia pruebas genéticas para confirmar sexo biológico en el torneo de Cincinnati</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/aramark-adapta-su-operacion-en-el-evento-field-of-dreams-ante-infraestructura-temporal-y-clima-cambiante</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T23:18:59+00:00</news:publication_date>
      <news:title>Aramark adapta su operación en el evento Field of Dreams ante infraestructura temporal y clima cambiante</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/streaming/espn-amplia-su-cobertura-en-vivo-de-los-playoffs-del-pga-tour-por-primera-vez</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T22:38:56+00:00</news:publication_date>
      <news:title>ESPN amplía su cobertura en vivo de los playoffs del PGA Tour por primera vez</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/emergentes/la-nwsl-traza-su-plan-de-marketing-inspirado-en-la-estrategia-de-mls-para-el-mundial</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T22:20:56+00:00</news:publication_date>
      <news:title>La NWSL traza su plan de marketing inspirado en la estrategia de MLS para el Mundial</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/marcas-mantienen-errores-recurrentes-en-sus-campanas-de-publicidad-deportiva</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T21:23:58+00:00</news:publication_date>
      <news:title>Marcas mantienen errores recurrentes en sus campañas de publicidad deportiva</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/patrocinios/out2win-incorpora-ia-para-optimizar-campanas-de-marketing-con-atletas</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T21:08:19+00:00</news:publication_date>
      <news:title>Out2Win incorpora IA para optimizar campañas de marketing con atletas</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-nba-anuncia-calendario-2026-27-con-la-nba-cup-y-cruces-con-mlb-nfl-y-futbol-americano-universitario</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T20:37:21+00:00</news:publication_date>
      <news:title>La NBA anuncia calendario 2026-27 con la NBA Cup y cruces con MLB, NFL y fútbol americano universitario</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/venta-de-los-lakers-supera-los-12-mil-millones-y-marca-nuevo-record-en-la-industria-deportiva</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T20:10:12+00:00</news:publication_date>
      <news:title>Venta de los Lakers supera los 12 mil millones y marca nuevo récord en la industria deportiva</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/el-alza-en-gasto-por-evento-impulsa-el-crecimiento-de-ingresos-de-aramark-en-el-tercer-trimestre</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T20:03:50+00:00</news:publication_date>
      <news:title>El alza en gasto por evento impulsa el crecimiento de ingresos de Aramark en el tercer trimestre</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-casa-blanca-niega-cualquier-participacion-en-la-venta-de-los-lakers-a-josh-kushner</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T19:56:23+00:00</news:publication_date>
      <news:title>La Casa Blanca niega cualquier participación en la venta de los Lakers a Josh Kushner</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/iger-y-kushner-amplian-su-portafolio-deportivo-con-la-compra-mayoritaria-de-los-lakers</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T19:40:15+00:00</news:publication_date>
      <news:title>Iger y Kushner amplían su portafolio deportivo con la compra mayoritaria de los Lakers</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/estadios/complejo-deportivo-en-south-carolina-de-74-millones-enfrenta-votaciones-por-financiamiento-via-bonos</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T19:39:11+00:00</news:publication_date>
      <news:title>Complejo deportivo en South Carolina de $74 millones enfrenta votaciones por financiamiento vía bonos</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/la-venta-reciente-de-los-lakers-pone-bajo-lupa-el-futuro-de-los-dodgers-en-manos-de-mark-walter</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T19:22:17+00:00</news:publication_date>
      <news:title>La venta reciente de los Lakers pone bajo lupa el futuro de los Dodgers en manos de Mark Walter</news:title>
    </news:news>
  </url>
    <url>
    <loc>https://thesportspress.com/sports-business/cuatro-nuevos-lideres-se-suman-al-panel-de-sportico-rise-sobre-deportes-femeninos</loc>
    <news:news>
      <news:publication><news:name>TheSportsPress</news:name><news:language>es</news:language></news:publication>
      <news:publication_date>2026-08-12T19:00:00+00:00</news:publication_date>
      <news:title>Cuatro nuevos líderes se suman al panel de Sportico RISE sobre deportes femeninos</news:title>
    </news:news>
  </url>
  </urlset>
